Maslow s Hierarchy Of Need - 1776 Words

The reasons why an individual decides to purchase an item are numerous and complicated. It may be because of personal need, desire, or even peer pressure, but whatever the reason, it cannot necessarily be predicted on a large scale. One person’s reasoning will be totally different to another person’s, and an individual may even come to a different decision on a different day depending upon many criteria. Abraham Maslow, (1943) provided a new theory of the hierarchy of need, as detailed in his paper A Theory of Human Motivation. In this, Maslow described that at an individual level, people are motivated to fore fill certain basic needs. Once one need has been accomplished, there is a human desire to continue and look to achieve another†¦show more content†¦This may help in the re-launch of an updated product, such as the Nike Pegasus Trainer, which is now on version 31 (Nike 2015), but may not help when launching a totally new product to the market. It can be seen in Figure 5.2 that there are many factors that can influence a buyer’s decision process. One way to ensure a positive outcome for a new product is via celebrity endorsements. This type of marketing can be successful, as the consumer thinks that they are buying into a piece of the celebrity lifestyle, and achieving the esteem need of Maslow’s hierarchy. There is also a down side as the desire to own an item required to fore fill this need can come at the cost of common decency and respect. This was demonstrated at the launch of a limited edition Michael Jordon gym shoe (ESPN 2011), where the release was marred by violence and vandalism, just so that consumers can say they â€Å"own† a piece of Michael Jordon’s lifestyle. The prediction of a consumer’s personal traits or preferences is very difficult to get right, as it involves many different variables. This is illustrated by the Wheel of Consumer Behaviour devised by Solomon, Bamossy, Askegaard, Hogg (2010), shown in figure 5.3. In order for a company to make a success of a product, they must be able to account for all the possible decisions and outcomes made by a prospective consumer. The successful planning and anticipation of the desired market needs canShow MoreRelatedMaslow s Hierarchy Of Needs1741 Words   |  7 PagesMaslow’s hierarchy of needs and Herzberg’s. The Maslow’s hierarchy of needs include five levels, and at the certain extent, reflect the rule of human s activities on psychological and behavior. Herzberg’ describe the more details of worker agree or disagree about working. In this essay, more related knowledge details and effects will de described, then, analysis the two theories individual, ch oose a better one. II. Describe the two theories. 2.1Maslow’s hierarchy of needs The Maslow’s hierarchy of needsRead MoreMaslow s Hierarchy Of Needs1536 Words   |  7 Pagesunderstanding of how to motivate different personality types. In the research I am going to compare Maslow’s hierarchy of needs against Lawrence and Nohira’s 4 drive theory in an attempt to better understand their possible uses inside an organizational structure. Let’s first take a look a look at the two theories before discussing their potential benefit. Maslow’s Hierarchy of Needs. We need to keep in mind that Maslow’s field was phycology, so his research was done from a medical viewpoint more soRead MoreMaslow s Hierarchy Of Needs1524 Words   |  7 PagesSummary of Maslow’s The Hierarchy of Needs Abraham Maslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realization and fulfillments and that behavior could be gratified while using multiple types of needs at the same time. Maslow wanted to find positive motivation as to why people react or engage in certain behaviors. He felt that basic survivalRead MoreMaslow s Hierarchy Of Needs1295 Words   |  6 PagesMaslow’s hierarchy of needs (p. 379 in EP)? Outline each level and discuss how it relates to motivation. Abraham Maslow was born in 1908 in Brooklyn, New York. He originally studied law because of the influence of my parents, but after marrying his first cousin, Bertha Goodman, and moving to Wisconsin, he became interested in psychology. After achieving his Masters in Psychology, Maslow moved back to Brooklyn and started teaching at a school there. â€Å"One of the many interesting things Maslow noticedRead MoreMaslow s Hierarchy Of Needs982 Words   |  4 PagesAbraham Maslow was one of the most influential and important educational psychologists and is recognized by many for his theory on mankind’s hierarchy of needs. Maslow’s theory which is known as â€Å"Maslow’s Hierarchy of Needs† is best explained as a pyramid of needs that we as humans must meet in order to progress to another stage of needs. There are five stages in the pyramid of needs and they go as follows: physiological, safety, love and belongingness, esteem, and finally self-actualization. MaslowRead MoreMaslow s The Hierarchy Of Needs1769 Words   |  8 Pages Summary of Maslow’s The Hierarchy of Needs Jennifer Thompson Arkansas Tech University Author Note This individual research paper is being submitted on October 13, 2014 for Loretta Cochran’s Management [BUAD 3123] course. â€Æ' Summary of Maslow’s The Hierarchy of Needs Abraham Maslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realizationRead MoreMaslow s Hierarchy Of Needs1498 Words   |  6 Pagesjust want to survive in life they want to flourish. Maslow s hierarchy of needs explains to us a ranking of needs for most essential to the least. While the interactionist point of view explains how humans are social creatures and social interaction is just as important as all of the other needs listed on Maslow’s Model. Maslow s hierarchy of needs is a ranking of needs for most essential to the least. Corrections Today explains that Abraham Maslow was an American psychologist born in New York, heRead MoreMaslow s Hierarchy Of Needs1846 Words   |  8 PagesAbraham Maslow developed the Hierarchy of needs (HON) to try and explain human psychological developments and how these manifest themselves into a worker’s life. We will explore some issues brought up by the model and why it may lack a certain the degree of unification and how it could potentially work better if entwined with other views. Motivation is the â€Å"word derived from the word ’motive’ It’s the process of stimulating people to actions to accomplish the goals† (guide, 2017) Also, MaslowRead MoreMaslow s Hierarchy Of Needs Essay1527 Words   |  7 Pages This international technology company demands strong motivation, stupendous leadership and great understanding between workers. Leaders need to create willingness amongst the employees to operate at their highest potential; this willingness is referred to as motivation. This report is based on a content/needs theory of motivation (Maslow’s hierarchy of needs). It consists of two pieces of primary research on the theory. The first one summarises worker motivation on selected construction sites inRead MoreMaslow s Hierarchy Of Needs1388 Words   |  6 Pages Abraham Maslow was an American philosopher who was born in the early 1990 s in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked to attain certain needs. When one need is fulfilled

Ray Charles Addiction - 827 Words

Ray Charles was suffering from substance abuse disorder. Substance disorder is defined as a complex behavioral disorder characterized by preoccupation with obtaining alcohol or other drugs (AOD) and a narrowing of the behavioral repertoire towards excessive consumption and loss of control over consumption. It is usually also accompanied by the development of tolerance and withdrawal and impairment in social and occupational functioning. Ray Charles continued substance abuse caused fights at home, problems with the law, and also problems with music performances, and holding record labels. Ray Charles Would keep his drug habit away from home as much as he could but he would constantly fight with his wife about his drug use increasing and†¦show more content†¦Therefore, the counselor needs to be someone that has a personality and willing to listen to Ray and his stories. The therapist needs to approach Ray as a human and not a client. This will let Ray open up to him/her and will allow for Ray to get deeper and deeper into his reasons of his drug addiction. The first treatment that the therapist should enforce on Ray is inpatient treatment. Inpatient treatment will allow him to be able to withdraw from the drug and not have the ability to relapse quickly. Performing on the road was his introduction to his drug addiction; therefore, he needed a break from the road to fully recover. While in inpatient treatment he will have one-on-one counseling as well as group counseling. During his one-on-one counseling the therapist will include role playing. Ray Charles should role play talking to his mom and expressing his feelings that he couldn’t express at the age 7 when his brother died. Ray carried the blame of his brother dying from childhood to his adulthood without telling anyone how he felt at the time of the event. Therefore, the role-playing will let out all the hurt, blame, and uneasiness that were felt at that time. The therapist will act as the mother and Ray will be allowed to dig deep in his inner feelings so that there will n ot be any need to long for drugs. After this measure has been applied the therapist will then focus on the future of Ray Charles life. InShow MoreRelatedEssay about Ray Charles Robinson1095 Words   |  5 PagesRay Charles Robinson Ray Charles Robinson, more commonly known as Ray Charles (to avoid confusion with boxer Sugar Ray Robinson), was born in the southern city of Albany, GA on September 23, 1930. He was a prolific, multi-talented singer, pianist, bandleader, and composer who, when on stage captivated his audience not only by his musical ability, but also because he was a blind, African American man. He was given the nickname â€Å"the Genius† for his capability of combining the musicRead More The Legendary Musician, Ray Charles Robinson Essay532 Words   |  3 PagesThe Legendary Musician, Ray Charles Robinson Ray Charles Robinson was born on September 23, 1930 in Albany Georgia. His father was Bailey Robinson, a railroad repair man, and his mother was Retha. His father never married his mother. His legal wife was Mary Jane, who also helped to raise Charles. By the time he was three, young Charles was learning to play the piano. When he was five his brother, who was three at the time, drowned. A few months later Charles got the disease that wouldRead MoreEssay about Ray Charles2718 Words   |  11 PagesRay Charles   Ã‚  Ã‚  Ã‚  Ã‚  Ray Charles was a revolutionary pianist and a soul singer who helped shape the sound of rhythm and blues. He brought a soulful sound to everything from country music to pop standards to â€Å"God Bless America.† His birth name was Ray Charles Robinson, but he shortened it when he entered show business to avoid confusion with the famous boxer Sugar Ray Robinson. I chose Ray Charles as the topic for my paper after seeing the movie Ray. After viewing this film I realized that thereRead Moresonnys blues1309 Words   |  6 Pagesown pain and made that pai into a book . In Sonny s blues he explains the struggles in the black community ,family,and drug addiction. In Sonny s blues many major point stand out to me the most . One of the main points is why Sonny decided that drugs would be his escape from his struggles .The second point is the relationship between the brothers and how Sonny s addiction to drugs affected it . The third point is the narrator actually understanding his brothers reasons for taking drugs and actuallyRead MoreRay Charles2786 Words   |  12 PagesRay Charles The Life and Legacy of a Genius Ray Charles was a revolutionary pianist and a soul singer who helped shape the sound of rhythm and blues. He brought a soulful sound to everything from country music to pop standards to God Bless America. His birth name was Ray Charles Robinson, but he shortened it when he entered show business to avoid confusion with the famous boxer Sugar Ray Robinson. I chose Ray Charles as the topic for my paper after seeing the movie Ray. AfterRead MoreAnorexia Nervosa As A Pathological Fear Of Gaining Weight1195 Words   |  5 Pagesmedical illness and reported two adolescent cases (One female and one male). He describes it as wasting away due to emotional turmoil. In the year 1874, two physicians introduced anorexia nervosa as a clinical diagnosis. These two physicians are Charles Lasà ¨gue, of France, and English physician, Sir William Gull. In their clinical reports, it was clear that Gull and Lasà ¨gue had different views on the condition, yet both defined it as a â€Å"nervous† disease distinguished by self-starvation. Gull wasRead MoreEssay On Nikola Tesla1458 Words   |  6 Pagestwice as many exams as were required. However, over the course of the next two years, he lost his scholarship and could no longer afford to attend due to a gambling addiction. Tesla never graduated from Austrian Polytechnic Institute, and by 1878, he started work as a draftsman in Slovenia and continued to suffer from his gambling addiction. Shortly afterwards, he dissociated with his family because he did not want them to know he dropped out of school. Worried, Tesla’s father, Milutin, visited himRead MoreThe Billy Joel964 Words   |  4 Pagesreleased two more albums that acquired a #1 position on the US charts. In 1982, he divorced Elizabeth Weber; however, it wasn’t long before he married again. Supermodel Christie Brinkley became his wife in 1984, and a year later their daughter, Alexa Ray Joel, was born. The ‘80s proved to be another successful decade for the musician. His songs â€Å"Tell Her About It,† â€Å"Uptown Girl,† and â€Å"An Innocent Man† all became hits, securing a position in the Top 10 charts. In Addition to releasing a Greatest hitsRead MoreThe First Ever Mechanical Module Of Television1513 Words   |  7 Pagesmechanical module of television. During 1907, A.A. Campbell-Swinton and Boris Rosing, created a new television system. They done this by using a cathode ray tube in addition to the mechanical scanner system. After much experimenting they both came up with two television systems, the mechanical television and electronic television. Around 1923, Charles Jenkins used Nipkow’s disk idea and introduced the first ever empirical mechanical television system. In 1926, a short time after Jenkins, John LogieRead MoreCharles Darwin s Time  ¸ And The Story By Ray Bradbury1779 Words   |  8 Pages Years ago, Charles Darwin develo ped a theory of evolution. The strong will readjust and change while the weak die off. This became known as natural selection. The world is ever changing and in order to survive, one must adapt to their surroundings. Without doing so, the chances of survival are slim. Much like society today. Society has the top 1%, who are adjusting just fine to this ever changing world. But what about the other 99% of people? Majority of them are the ones struggling to change their

Disability Essay Example For Students

Disability Essay In todays society men have an attraction towards skinny women. The most gorgeous super models are thin and when other girls look at them, they get jealous. Many girls see this, and view themselves as being overweight and have a complex and a desire, which is to be skinny, this disease is called Anorexia. Anorexia is a disease, which affects mostly women and sometimes men. Anorexia is when you think you are fat, and you deprive yourself of food in order to be skinny. They see themselves as being fat and want to strive to be better than the norm, and by that, being as skinny as possible. The glamorous women are skinny and we see this everywhere in movies, fashion shows, television, magazines etc Lennard Davis describes normalcy as Each of us endeavors to be normal or else deliberates tries to avoid that state. (p47 Davis) We humans do everything by comparison, whether it be comparisons between cars, weight, looks, money, and pretty much anything else you can think of. Mostly all us strive to be better than normal. Anorexia is a disease, which exists when a person has a goal, a goal to look better than anyone else does. They see themselves as being fat and want to strive to be better than the norm, and by that, being as skinny as possible. The glamorous women are skinny and we see this everywhere in movies, fashion shows, television, magazines etc Lennard Davis describes normalcy as Each of us endeavors to be normal or else deliberates tries to avoid that state. (p47 Davis) We humans do everything by comparison, whether it be comparisons between cars, weight, looks, money, and pretty much anything else you can think of. Mostly all us strive to be better than normal. Anorexia is a disease, which exists when a person has a goal, a goal to look better than anyone else does. Anorexia in itself is a disability because they are unable to function like a normal person should. Their bodies physically deteriorate and they have a complex that is practically incurable. Anorexia physically ruins your skin because you are not consuming any oils and the skin dries out. With prolong Anorexia, females are prone to losing their ability to give birth because of malnutrition. Mentally it kills you because all you think about is how you look, and looks arent that important in comparison to your personality. It is called the incurable disease because once someone has this complex they can never really let they eat a fatty food, or ever see them even a pound heavier than they are. When my sister was Anorexic, her doctor asked her, What would you do if I forced you to eat a Burger King french fry? She responded Id kill myself. At one point she weighed 97 pounds, and was 5 feet 10 inches tall. My sister fortunately has technically been cured because she eats normally but she still watches what she eats extremely carefully. Any bell curve will always have at its extremities those characteristics that deviate from the norm. So, with the concept of the norm comes the concept of deviations or extremes. When we think of bodies, in a society where the concept of the norm is operative, then people with disabilities will be thought of as deviants. This, as we have seen, is in contrast to societies with the concept of an ideal, in which all people have a non-ideal status (Davis, p29) Davis is saying that there are many people who are considered normal and want to be better than that. Anorexia deals with this because girls feel they have to be skinny in order to be beautiful. Beautiful as in being prettier than average women are. They want to be the ideal but then they stray away from it as they get into the extremes cases of anorexic they go toward the non-ideal situation. Ideology plays a big part in this because with anorexia the girls strive to be skinny, and this is their ideal situation. With anorexia they get to their ideal stage and still have a complex of thinking they are fat. They go far beyond they ideal stage and then the disease takes them far beyond their desired state and get into an acute situation. Technology and the Future of Work Essay In my sisters situation it became so severe that she had to put in a hospital and had to be fed intravenously. She weighed 97 pounds and was 510 at her worst. Anorexia is also caused by a stigma. We ask why does a person become Anorexic? One way a person may become anorexic is by them being alienated, or mentally abused due to their obesity. Having a stigma hurts a lot and sometimes people must take extreme measures in order to fight the stigma and get on with their normal life. As Goffman says, society categorizes people and when people get into a category they are not happy with they tend to repent and reform. By reforming means whatever they much do to get themselves happy with themselves and more importantly society. Although anorexia is not always a complex that has to do with someone striving to be skinny, it may just be a chemical imbalance or depression that can cause this aswell. Society establishes the means of categorizing persons and the complement of attributes felt to be ordinary and natural for members of each of these categories. .